SMET – Born On The Street

After the great success of Ed Hardy and Christian Audiger’s signature line Christian Audiger, the Godfather of couture casual wear has taken his passion for Rock and Roll, and teamed up with his idol, French Rock and Roll legend, Johnny Halladay to create SMET (Halladay’s natural born name). “Born on the Street” is the phrase associated with the brand name as it is to pay homage to his roots as well as being a metaphor for the origin of all Christian Audiger’s innovative ideas.

From Marilyn Manson to Madonna and all the way across the globe, in just one year SMET has already created a name for itself on every fashion runway. SMET is best described as alternative urban street wear with a nod to classic rock style. The use of flocking and foiling on the vintage-inspired t-shirts pairs well with a leather jacket and chrome jewelry.

It doesn’t matter if you are planning a night out or a weekend trip, pieces from this clothing line can be mixed and matched with almost anything fashionable in the genre of rock, goth, and sheer individualism. The extreme yet classic style of SMET is a nice release from the monotony of safe and trendy items we are exposed to daily in the fashion world. And once again, its designer, Christian Audigier, that brings it to you!

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